What is the primary purpose of conducting 'Quick Wins' in the implementation phase?

The primary purpose of conducting 'Quick Wins' during the implementation phase is to showcase immediate value and boost morale. Quick Wins are typically small, manageable changes or improvements that can be implemented rapidly. These initiatives allow the project team to demonstrate tangible results early in the implementation process, which is crucial for maintaining stakeholder engagement and support.

By delivering quick results, organizations can build confidence among team members and stakeholders, reinforcing the benefits of the larger project. This approach helps in gaining buy-in for more extensive changes down the road. It also positively affects team morale, as team members can see the impact of their work and contributions right away, leading to increased motivation and collaboration.

The other options do not accurately capture the essence of 'Quick Wins.' For instance, while securing additional funding might be beneficial, it is not the primary goal of Quick Wins. The drive for immediate, visible benefits and enhancing team spirit is the main focus here, rather than delaying to implement more comprehensive changes or waiting for feedback.